Boards and leadership
Good governance should help an organisation move faster, not slow it down. Ned brings more than three decades of board and executive experience across the commercial and not-for-profit sectors, and has served on more than 20 boards. His focus: strategy, governance, sales and marketing, sport, technology and AI, capital raising and change.
Current roles
EngageRM
Executive Chair and President
CEO from 2020, Chair from 2024
EngageRM is an all-in-one CRM platform for sport and entertainment, built on Microsoft Dynamics 365. It brings ticketing, memberships, partnerships, hospitality and fan data together for more than 200 clubs, leagues and venues across three continents, including the AFL, the LA Lakers, Fulham FC and the MCG.
Visit engagerm.com
Confederation of Australian Sport
Chair
Since 2022
The Confederation of Australian Sport is the independent, not-for-profit voice of community sport, dedicated to improving sport for all Australians. It supports national sporting organisations, advocates for better sport policy and resources, and runs the Australian Masters Games and the Clubbies Awards for grassroots sport.
Visit sportforall.com.au
World Masters Games 2029, Perth
Director
Since 2025
The World Masters Games is the world's biggest masters sports event, held every four years. Perth hosts it from 12 to 23 October 2029, with around 30,000 athletes from more than 100 nations expected across more than 30 sports. No qualifying is needed, so first-timers and former professionals compete side by side.
Visit wmgperth2029.com
FIBA Masters Sport Commission
Member
Since 2023
FIBA, basketball's world governing body, is growing the game for players aged 40 and over. The first FIBA Masters Open, in Greece in July 2026, drew nearly 1,000 players, and the 2027 edition in Munich adds wheelchair basketball. FIBA also works with national federations to build Masters programs around the world.
Visit FIBA Masters
SportsLink Travel
Advisory Board Chair
Since 2024
Since 2002, SportsLink Travel has taken tens of thousands of athletes, fans and supporters to sporting events around the world. It is the official travel partner of national sporting organisations including Hockey Australia and Baseball Australia, and runs team travel, supporter tours and travel management from offices in Australia and New Zealand.
Visit sportslinktravel.com
Preciser
Advisor
Since 2025
Preciser uses AI and computer vision to turn game footage into stats, highlights and analysis. Its tools serve coaches, analysts, players and fans, from schools and leagues to professional teams, and deliver stats from video in about two hours. It covers basketball and baseball, is part of NVIDIA Inception and is backed by 500 Global.
Visit preciser.io
All-Star Pathways
Advisory Board
Since 2026
All-Star Pathways designs and delivers premium international educational, sporting and cultural tours for schools and sporting clubs. Every tour is individually designed, never pre-packaged, from sport tours and the World School Games to performing arts, music and leadership programs.
Visit allstarpathways.com
Coten Investments
Director
Since 2002
Ned's investment company, with investments in aged care, travel, science and technology, and advice to organisations across many industries.
See Ned's business interests
“I have known Ned for over 25 years and in that time can attest to his professionalism, work ethic, integrity and thought leadership.”
Chris Carroll, Marketing Director, Medibank Private
“Ned's strong commercial background combined with an intricate knowledge of the challenges involved for the sporting/not-for-profit sector was invaluable.”
Marie Walters, Executive Officer, Sports Dietitians Australia
“In my time on the Board there could not have been a person better suited to leading the sport in all of Australia.”
Ian Silk, Basketball Australia Board Member
“To have someone with your experience and entrepreneurial business brain together with your genuine passion for the sport is an absolute recipe for success.”
Amanda Gilbert
“I'm so impressed by how much value the retreat brought and so quickly. What a powerful investment with an incredible return.”
Viv Gibson-Thomas, Head of Strategy, The Contenders
“You are providing tremendous leadership for the organisation and I'm grateful for all you do that enables me to simply get on with my job.”
Andrej Lemanis, Head Coach, Australian National Team
“Your input is very incisive and practical. I've certainly learnt a lot from listening to your style and of course content.”
Martin Coote
“Both Fraser and I are looking forward to working with you, learning from you and excited for the positive impact your experience, energy and style will bring to our business.”
Tanya Hall, Tuff Turf
“I am ever so grateful at the effort you have made to help us with our marketing plan. So insightful, informative and professional.”
Belinda Adams, Director, OSCAR Hospitality
“I just found out I won the rebrand / web / fitout / media strat for Oasis Bakery. I don't doubt your advice helped me win that.”
Daniel Bonnadio
What Ned has helped achieve
• Led EngageRM's expansion into the US, UK and European markets, with relationships across the NBA, FIBA, NFL, MLB, Premier League and many others.
• Led multiple capital raises and the legal and structural work that came with them, including recent growth capital.
• Played a central role in EngageRM's Microsoft relationship and its wider channel-partner engagement.
• Helped drive the turnaround of Basketball Australia from a poorly performing, loss-making organisation to one with stronger foundations and management.
• Led governance restructures, constitutional reviews and strategic planning, and aligned organisations around agreed goals.
• Built, scaled and invested in businesses across sport, technology, property and self-storage, combining board oversight with hands-on commercial work.
Past board and executive roles
Basketball Australia
Chair and President
Director from 2014, Chair 2017 to 2021
FIBA Competitions Commission
Member
2016 to 2022
The Contenders Advisory Board
Advisory Board Chair
2015 to 2025
Self Storage Association of Australasia
Board Director
2019 to 2025
Perth Wildcats (NBL)
CEO and Director
CEO 1997 to 1999
Victoria Titans (NBL)
CEO and Director
CEO 2000 to 2003
Also: Vice President and Deputy Chair of Basketball Victoria; FIBA Women's World Cup Board member and Chair of its COVID Working Group; Director of the Women's National Basketball League, South Dragons, Basketball Western Australia, the WA Basketball Foundation and BigV Basketball League; and Board Advisor to Refbook.
Considering Ned for a board or advisory role?
Send a short note about the organisation and the role, and Ned will come back to you.
NED COTEN
Chair, director and executive leader in commercial, data and global sport.
Copyright © 2026 Ned Coten Melbourne, Australia