Get the Book

Game Plan Marketing

Why there's never been a better time to grow your sports organisation, and what to do to make it happen. Published 2013.

“I wrote this book from 12 years of working for and leading sports organisations. Over the years I discovered many sports organisations have great products, but their marketing sucks. I wanted to give them practical advice to help build viable, sustainable businesses that serve their communities.”

Game Plan Marketing offers a simple, five-step approach to developing a compelling brand message, using effective marketing systems and finding revenue opportunities. It's written for small to medium sports organisations that want to punch above their marketing weight on a smaller budget.

Most of Ned's writing comes back to having a Game Plan for life: knowing how you'll achieve what you want, and bringing in the people, resources and ideas to help you do it.